How to increase the like of content in Facebook :)

I’ve written about growing your Facebook Likes many times before. I wrote about it here and here and here and here and here and here.
That’s a lot!
So I considered not writing this post and adding to the noise. But I had to do it because what I am going to provide you today is unique and valuable. And — hey — everyone wants to know how to get more Facebook Likes!
The posts I’ve written before about getting Facebook Likes are certainly helpful. Those posts provide a list of ads and strategies you can use. But never before have I offered a process.
It’s taken some time, but I have adopted a process that I now use for myself and for clients to quickly and efficiently build a highly relevant Fan base without breaking the bank.
No, this is not about cheap Likes in strange countries. It’s not about shady services. It’s about implementing a process to strategically target people who will flock to your Facebook Page.
It’s a seven step process. Let’s go…

1. Use Graph Search to Isolate Precise Interests

I’ve spoken before about how to use Graph Search to learn more about your Facebook Fans. But I’ve been amazed by how well this works.
First, run a Graph Search like this:
Pages liked by people who like Jon Loomer Digital and Mari Smith.

I picked the biggest name I could think of to pair my Page with. I want to know the overlap.
I write down all of the Pages that appear on the first page of results. And then I run the process over and over again.
Then I run a Graph Search like this:
Favorite Interests of people who like Jon Loomer Digital and Mari Smith.

I again run this process repeatedly. This time, though, I make sure to filter out anything that is too broad and clearly not relevant (like Traveling).

2. Create a Saved Audience in Power Editor

Then I go into Power Editor and create a Saved Audience. I add the Pages and interests that made the cut.

Notice that I did not include any hashtag interests to make it broader. I don’t want to target people who like something related to these Pages and interests (which is what happens when you use the hashtag), I want these Pages and interests only.
I keep country, gender and age targeting very broad…

• Age: 20 and Over
• Gender: Men and Women
• Country: United States, United Kingdom, Canada, Australia, Portugal and Brazil

The countries I chose are reflective of what I see in my Facebook Insights. Focus on where your Fans are from, whom you reach and who engages with your content.
You could target only English speaking people at this point, too. I’ve chosen not to.
This Saved Audience is created. Hang onto it, we’ll use it later.

3. Create a Lookalike Audience

Normally I would list creating a Custom Audience first — I love Custom Audiences — but I’m going backwards here because I want to focus first on a completely different audience.
I fact, I’m not going to include Custom Audiences in this list at all because my intention is to find completely new people who were not previously exposed to your brand.
You’ve hopefully already created a Custom Audience. This involves uploading your email list (or other customer list) into Power Editor so that you can target ads at these people, regardless of whether they are Fans (powerful stuff!).
But I’d neglected Lookalike Audiences until recently. I wasn’t seeing great results. And I recently realized why.
Previously when I created Lookalike Audiences, I was adding targeting to make it far too fine. I wasn’t trusting Facebook’s algorithm that already determined that these users were similar to my customers. As a result, the audience was small and ineffective.
I learned from that, and you’ll learn from my mistakes.
To create a Lookalike Audience, highlight your Custom Audience in Power Editor and click the “Create Similar Audience” button.

Then have Facebook create a Lookalike Audience based on similarity (the top 1% of users similar to your Custom Audience).

Do this for every country that fits your broader audience. Again, I used my top six countries.
Once again, put this aside.

4. Create Page Like Sponsored Stories

Create two different campaigns in Power Editor:

1. Page Like Sponsored Story – Similar Pages and Interests
2. Page Like Sponsored Story – Lookalike Audiences

You need to keep these Sponsored Stories separate because Facebook may otherwise decide too soon to go with one over the other.
Create one ad within each with very broad settings. Here’s what I did…

• Placement: All Facebook
• Country: United States, United Kingdom, Canada, Australia, Portugal, Brazil
• Age: 20+
• Gender: All
• Connections: Users who are not already connected to Jon Loomer Digital

For everything else, I went with defaults. For the Lookalike Audience ad, I included all six audiences that I created (one for each country).
Now run these Sponsored Stories at a budget high enough or a period long enough to learn from the results. We’ll get to that later.

5. Create a Like Gated Offer

Now create a standard Facebook ad that attracts the same audiences as in the previous step. This time, you’ll use something of value as bait.
This is the excruciatingly simple ad that I created:

If they click on the ad instead of immediately liking, they are directed to my Facebook tab where they are instructed to like my Page to get free access to the eBook.
Feel free to do something similar. Think of something you can create of value that you can give away in exchange for liking your Page.
By the way, I use ShortStack (aff.) to create these like gated tabs.
Reminder: Create separate campaigns, one for your Lookalike Audiences and one for the similar Pages and Interests. And don’t forget to keep the targeting broad!

6. Use Facebook Ad Reports to Optimize

Now it’s time to optimize!
If you haven’t yet started using the new Facebook advertising reports, you need to start now. It’s an absolutely amazing tool that can make your advertising a whole lot easier (and save you money in the process!).
Now you should create three reports that help you quickly see what is working. All three reports should filter out the campaigns that you just created. The difference is what you select in the Data Breakdowns setting.
Since you can only select one of these options for each report, you’ll need to create three:

• Age & Gender
• Country
• Placement

Then edit the following columns:

• Data Aggregation: Campaign and Ad
• Delivery & Spend: Frequency and Spend
• Clicks: Nothing
• Actions: Page Likes
• Cost per Action: Cost per Page Like

Through this process, I recently discovered I was getting 14 cents per Like on my Similar Pages & Interests Sponsored Story among people in the United Kingdom. That same group was getting me 22 cents per like on my eBook giveaway.
But I also realized that I was spending too much for certain groups and in certain placements. These are things that are now very easy to determine within the new ad reports.
So, what do you do with this information? You stop the original ads and create new, optimized ads that focus on the areas that are working.

How to Reduce Your Monthly Wireless Bill: 12 Useful Tips

Wireless providers thrive on peddling a myriad of extra features and services on top of your basic service plan. Early nights and weekends, roadside assistance, mobile TV, hotspots and GPS are all fair game and can add anywhere between a couple of bucks to $10 or more to your wireless bill each month, per service.
What’s even more concerning is that many people don’t even look at their monthly bill. Checking your bill and eliminating some of these unnecessary perks can go a long way to putting some extra dough back in your pocket each month. Here are 12 ideas to help cutting back on your wireless cell and data plan:

1

Use Wi-Fi whenever possible.

A most obvious tip yet equally rewarding as well... using Wi-Fi whenever possible will help cut down on data usage, especially when streaming music or video to your smartphone. I realize that some may disable Wi-Fi when not in use due to extra battery drain but forgetting to turn it back on could be a financial mistake if you don’t have an increasingly rare unlimited data plan. Just use caution when submitting sensitive information over public hotspots and you should be fine.

2

Negotiate a lower rate.

Despite what you’ve probably been taught, everything is negotiable. Your mileage here will vary but you’ll never know unless you ask. This usually works best in person at your local authorized retailer, but deals can be arranged over the phone as well. One way to segue into a negotiation is threatening to take your business elsewhere. I had one wireless carrier offer me a high-end phone free of charge if I agreed to sign another contract. Normally I would have had to pay $200 for said phone but I got it free simply by mentioning I was interested in another carrier.

3

Ask for corporate / organization / educational discounts.

Thousands of companies, organizations and educational institutions have partnerships in place with wireless carriers to offer discounts to employees, members and students. The problem is that most people don’t know about these as wireless providers don’t exactly advertise them front and center.

Most simply require you to enter your organizational or school e-mail address to see if you qualify. AT&T, Sprint, T-Mobile and Verizon all have discount pages for your convenience. I’ve personally seen discounts range from 10 percent to as much as 25 percent.

4

Evaluate wireless data usage.

True unlimited data is a rare commodity these days. As smartphones became more widespread, carriers quickly realized they could make more on average by charging less for fixed data packages and banking on the notion that at least some would go over their data allotment and have to purchase additional data at a much higher rate each month.

On the opposite end of the spectrum, there are those of us that are grandfathered into comparatively expensive unlimited data plans that don’t need to be. I was a perfect example of this not too long ago. After analyzing my data usage over the past two years, I realized I never once exceeded 2GB on any given month. For me, it made more sense financially to drop the expensive unlimited plan in exchange for a cheaper 2GB plan.

5

Buy off-contract / used phones.

If you aren’t obsessed with owning the latest and greatest phone, you can save yourself a lot of money by purchasing an off-contract phone or even better, a used handset from eBay or Craigslist. While most Apple products tend to hold their value over time, you can find some fantastic deals on an array of Android handsets if you spend a little time digging around.

But before you go shelling out money on a deal that seems too good to be true, there are a few things to be aware of. It’s entirely possible that a second-hand phone could have a bad ESN / MEID / IMEI, which would render it useless. This can happen for any number of reasons such as if the device was reported lost or stolen, if it’s still active on the original owner’s account, or if money is owned on the account to which the device is tied to.

Additionally, if your wireless provider doesn’t provide an off-contract discount, there’s no reason to take advantage of off-contract phones. AT&T, for example, rolls their carrier subsidy into the price of service each month. Even after you’ve “paid” for your smartphone, you’re still being charged that same hidden fee each month.

6

Avoid early upgrade plans.

Early upgrade plans for AT&T, T-mobile and Verizon may seem like a great idea at first glance – get a new phone every six months or one year – but once you do the math, they are little more than a rip-off phone rental service. If you haven’t done so already, I’d encourage you to read over my previous analysis of these programs and save yourself a ton of money over the long haul.

7

Consider alternative carriers / pre-paid.

The big four are responsible for providing the majority of wireless service in the US but there are alternatives. Regional carriers like C Spire and U.S. Cellular are great places to start your search if they provide service in your area. Optionally, pre-paid carriers like Virgin Mobile, MetroPCS and Aio Wireless all piggyback off the major providers’ networks (usually Sprint). It’s not uncommon to find a great deal here but be sure to read the fine print as some carriers don’t offer high-speed 4G LTE just yet.

8

Consider a family plan if you are paying for multiple lines.

If you are paying for more than one line of service, a family plan is certainly worth looking into. Most plans allow you to add an additional line for as low as $9.99 each and the more lines you add, the more you save overall. The savings sure beat paying for lines individually but take note of what each carrier offers. While some provide unlimited packages, others rely on a shared pool of minutes or data which could present a problem if you have a talkaholic or data hog in the family.

9

Use the same carrier as friends and family.

If a family plan isn’t in the cards, perhaps the next best thing is to sign up with a carrier that the majority of your friends and family use. Most carriers offer free in-network calling and texting to other subscribers on their network. If the majority of the people you keep in touch with all use a certain carrier, you could save some by joining them and opting for a smaller bundle of voice minutes or text messages.

10

Bundle services to save money.

Just as insurance companies offer multi-policy discounts, telecoms will throw a discount or two your way if you bundle multiple services under one account. It seems like every time I have to call Comcast, they offer me a bundle that includes Internet, voice and television at a discounted rate. The same type of deals can be had with AT&T, Verizon and probably several others I can’t think of at this time. As mentioned earlier, it never hurts to ask, especially if you have multiple services through different providers.

11

Use free texting apps.

Free texting apps like WhatsApp, TextMe, Viber, Nimbuzz and GroupMe have exploded in popularity over the past few years. Much like iMessage and BlackBerry Messenger, these services all use data to circumvent traditional text messaging delivery methods. This simply means messages sent using these programs count against your data plan (or nothing at all if on Wi-Fi) instead of a text messaging plan. If your friends and family are on the same programs you use, you could ditch your text messaging plan and save anywhere between $5 and $30 per month.

12

Utilize data compression apps.

Another method to extend the life of your capped data plan is to try a data compression app. One such example is the Onavo Extend app for Android, iPhone and iPad. Onavo Extend has garnered excellent reviews on both platforms though be aware that like Amazon's solution to speed up the Kindle browser and Opera, it works by directing all traffic through their servers to compress data. The app provides a breakdown of your data usage so you can see which apps are consuming the most and make more informed usage choices. Best of all, the app is free of charge.

Customize the Firefox 4 Interface With a Few Simple Tweaks

Firefox 4 is expected to bring one of the most significant stylistic overhauls that the browser has undertaken since the initial transition from the old Mozilla suite. Although the final release is still a few weeks away, we’ve already had a taste of its look and feel thanks to the eight betas pushed out so far. Firefox 4's UI is simplistic and streamlined but it has also drawn criticism for dropping elements like page titles in the title bar or simply for being too “Chrome-like.”

Make that ugly orange menu button movable and more

Let's start with the obvious. Firefox 4 UI Fixer is a handy add-on that introduces several interesting modifications to the browser’s user interface, including the option to move the orange Firefox menu button so that the page title is displayed again, or restoring the "New Tab" option to tab context menu.
It also allows you to move status bar icons from extensions to any location, which can be especially useful if you only use a handful of extensions and hate to see all that wasted space from the add-on bar at the bottom of your screen. Simply relocate those icons next to the awesome bar, for example.
The add-on works on the latest test versions of Firefox (from b7 onwards) and has been tested across all platforms. To customize your Firefox UI go to Add-ons then in the Options dialog choose the desired options. Needless to say, Mozilla may still have some minor changes in store when the final version of Firefox 4 debuts, but with Firefox 4 UI Fixer covering many different areas of the UI under a single add-on we are sure this will remain handy for sometime to come.

Disable the new tab button

Firefox offers an additional way to open new tabs with a little “+” icon at the end of your open tabs bar. I hardly ever use this button. If you’re already more comfortable with another way of opening tabs, such as using the Ctrl+T keyboard shortcut or double-clicking on an empty tab area, you might want to get rid of this option and save some space (every bit counts when you’re switching between dozens of open tabs). All it takes is a simple userChrome.css file tweak:

1. Go to the chrome folder inside your profile directory (the easiest way is to enter “about:support” on your Firefox address bar, then click on the “Open Containing Folder” next to Profile Directory and find the chrome folder).
2. Unless you’ve made other tweaks before there should be a file called userChrome-example.css. Open it, add the line .tabs-newtab-button {display: none;} and save as userChrome.css.
3. Restart Firefox and the new tab button should be gone.

Move or disable the close tab button

If you want to take things a step further it's also possible to save a few pixels by keeping the close tab button from appearing on each open tab. You just need to do a little editing in your about:config page.

1. Enter “about:config” on your Firefox address bar and type browser.tabs.closeButtons in the filter box.
2. From there you can double click the entry and set any value between 0 and 3.

Setting it to ‘0’ will mean only the active tab has a close button. The default setting ‘1’ sees a close button on each tab, ‘2’ on none of them and ‘3’ also on none of them but places a close button to the right-end of the tab bar.
We hope that these quick customization tips will help you tailor Mozilla’s browser closer to your needs. For a few other Firefox-related tweaks you can check out our previous tips:

Get Facebook's New Timeline Right Now

Facebook CEO Mark Zuckerberg yesterday announced a complete reconceptualization of profile pages on the popular social network with the introduction of Timeline. As Zuckerberg puts it, Timeline is the story of your life.
Gone is the single column wall of posts with the most recent updates telling '15 minutes of your story.' Instead, as the name suggests, you'll see a timeline of life events containing photos and other updates that stretches back to when you joined Facebook. Anyone viewing it can click back to any year where there are updates and see what was going on.
Facebook automatically selects the most important updates and highlights them with a blue dot. Grey dots represent hidden updates that might not be as important. Users can arrange their Timeline however they see fit by removing certain updates or highlighting others that might be important to them. The feature will begin rolling out to the public over the next few weeks, but developers can sign up for early access now. Here's how you can get it too:

1. Visit the Facebook Developer page and enable it for your account.

2. Click the 'Create New App' button on the top right. On the New App prompt window, give your app a display name and name space -- any name, it doesn't matter. Agree to the Platform Privacy Policy and click Continue. You will need a verified Facebook account so make sure you have either a credit card or phone number on file.

3. After clearing the CAPTCHA verification you will then be taken to your new apps' settings screen (if Facebook doesn’t put you there automatically hit the Edit App button on the top right). Next, click on Open Graph link in the left column and define an action for your new app on the right pane. You can enter whatever you like; I wrote watch on the first field and chose video from the drop-down menu on the next one. Click "Get Started."

That's it! You may see an error telling you that something went wrong but just ignore that and head to your Facebook homepage, you should see an invitation to the new Facebook Timeline Beta (you may have to wait a few minutes). Once you are in you can take a short tour of the new timeline view or start editing your profile until you are ready to publish it.
The timeline functionality isn't compatible with the "old" Facebook, so most of your friends won't see your fancy new page just yet. Users will be migrated over the coming weeks as Facebook rolls out the update to everyone.
The new Facebook site looks gorgeous, but going beyond pure aesthetics, how do you feel about Facebook's new approach to personal profiles, opening up more about your life to your social circle and potentially to the web?

The top portion of the timeline features a configurable background picture called the Cover,
and has personal information on the left along with your friends, photos, and Likes.

Install Windows 8/7 Using USB

Back when the Windows 8 Consumer Preview hit the Web, we offered a basic guide on configuring a virtual machine. With Windows 8's Release Preview available and the final version inching toward completion, we figure it's a great time to offer a similarly easy step-by-step walkthrough on installing Windows 8 with a USB drive.
If you're familiar with the process, there isn't much for you to see here, but this should serve as a quick confidence booster for anyone who hasn't installed an operating system recently.

Step One

Download Windows 8 and the Windows 7 USB/DVD tool
If you're not sure what version of Windows 8 to download, we'd recommend the 64-bit build, especially if your system is relatively modern. You can read more about the difference between 32-bit and 64-bit operating systems here and the download page linked above provides system requirements for each architecture. The short of it: Windows 8 64-bit requires an extra 1GB of RAM and 4GB of storage -- negligible for most users. Also, before you ask, the Windows 7 USB/DVD tool will work fine with Windows 8.

Step Two

Create a bootable Windows 8 USB drive
Naturally, to create a bootable USB drive, you'll have to insert one and it needs to be 4GB or larger. Install the Windows 7 USB/DVD tool. Once the utility opens, you should be able to browse for and select the Windows 8 ISO you downloaded as well as the USB drive you inserted. It's worth noting that your USB drive will be wiped, so save anything important. The process takes about five minutes depending on the speed of your drive. You'll see a message that reads "backup completed" when it's done.

Step Three

Install the Windows 8 Release Preview (key: TK8TP-9JN6P-7X7WW-RFFTV-B7QPF)
Needless to say, back up anything important before proceeding. If you plan to upgrade or overwrite your installation of Windows XP, Vista or 7, open the root directory of your USB drive in Windows Explorer and launch Setup.exe to begin. You'll get to choose between the two. Windows 7 users should have a painless upgrade as programs, Windows settings as well as user accounts and files are imported. However, Windows 8 won't save programs from Vista and it won't save programs or Windows settings from XP.
If you want to dual boot Windows 8 with your existing operating system, you'll have to install a second storage device or create a new partition. The former is relatively self-explanatory, just attach the drive and choose it during the installation process. The latter, however, requires a little more effort. Vista and 7 users can create a new partition with Windows' Disk Management application (Start > search for Disk Management). Once the application loads, you should see your operating system's drive. Follow these steps:

• Right click the drive that you want to house Windows 8 and choose "Shrink Volume" (Windows 8 64-bit requires at least 20GB, so shrink your current partition accordingly)
• Right click the new "Unallocated" space and create a "New Simple Volume"
• Choose the next available drive letter and quick format the partition with NTFS (you can name the volume anything, but we'd suggest something like Windows 8 RP x64)

Windows XP users will have make partition adjustments with a third-party tool such as Partition Logic, but you'll do the same thing: shrink one volume to create another. It should be smooth sailing from here as Microsoft's installation process guides you through everything. Just boot off your Windows 8 USB drive, choose a custom installation and select your newly created partition. If you're having trouble launching the USB drive, you probably just have to put it ahead of your system drive in the BIOS (look for boot options).
If you want to get rid of Windows 8, load your primary OS and launch partition software (again, Disk Management for Vista or 7 users). Delete the Windows 8 volume and extend your remaining partition into the freshly unallocated space. Removing Windows 8 could screw up your bootloader and prevent your original OS from starting properly. Don't panic, this is a simple fix. Windows Vista and 7 users can use the automatic Startup Repair, while Windows XP users will have to get their hands a little dirtier.

Apple TV concept!

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Who says the Apple TV has to be an actual TV? I’m sure most consumers don’t want to have to buy a new TV every year or two like they do with a smartphone, so instead of replacing their current TV, why not give them an accessory.

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Apple already has the Apple TV that turns your TV into a multimedia entertainment system, giving you access to films and music. However it’s lacking a little when it comes to what you can do with it and how powerful it is.








This concept by Martin Hajek is his vision of what the next Apple TV should look like. Tech specs include the ability to output 4K, the A7 chip you’d find in the iPhone 5S and a pretty powerful remote. The remote itself is mostly a touchscreen giving users a sort of second screen from which they can control the TV and choose content. It can even be used as a controller for gaming. Sure you could use your phone for this but Apple would need to figure out a way for the device to connect automatically and start up the app to control the TV.

5 Powerful Windows Tools You Need To Know About

Windows may be the most popular desktop operating system in the world, but as with many operating systems, there are some parts of it you may not know how to use. Some tools can just be downright daunting to use but these five Windows tools can change the way your machine works. It’s worth using them to find out more about your machine and optimise it.

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 1. System Information
Control Panel > Administrative Tools > System Information
System Information will show you detailed system summary, including hardware, driver information, and network settings. It will become particularly useful when you will have to reinstall a driver or print a report of your setup for a technician.

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2. Windows Memory Diagnostic
Control Panel > Administrative Tools > Windows Memory Diagnostic
If an application fails to launch or your computer crashes often, the system may have a memory problem. Use the Windows Memory Diagnostic tool to scan the memory installed on your machine and fix existing issues as well as prevent them from returning in the future. The tool will ask you to reboot Windows as it runs the scan even before the system is loaded.

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3. Event Viewer
Control Panel > Administrative Tools > Event Viewer
It may come to you as a surprise, but Windows keeps track of everything what is going in the system. It is not your personal data, but detailed information concerning the software and hardware, such as driver failures, application crashes, or attempted security breaches. Events – because that is what Microsoft’s named this useful log – can be viewed with the Event Viewer tool. You can use it to found out the cause of your problem or collect information for further investigation.

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4. Performance Monitor
Control Panel > Administrative Tools > Performance Monitor
Windows Task Manager is just one way to monitor performance of your Windows computer. For a more detailed look, you can fire up Performance Monitor, a handy tool hidden in the Control Panel. Performance Monitor doesn’t just tell you what produces the highest CPU load and which application uses the most storage space, but also allows you to isolate any performance issues.

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5. Task Scheduler
Control Panel > Administrative Tools > Task Scheduler
The last application we’ve decided to feature in this list will rather improve your workflow, rather than fix a factual problem. Task Scheduler is a powerful tool designed to allow the computer to automatically perform various tasks at specified time. For example, you can make it launch the PowerPoint app as soon as the system loads, or run a complete memory scan every Friday.